How to make your shop ready for the holiday season Dec 6, 2022 Christmas Carols, loads of food and presents. Yep, it’s almost that time of the year again. This year more customers plan to do at least some of their Christmas shopping in-store. In the US 63% plan t... holiday season in-store advertising retail Read more
5 examples of counter advertising at major brands Oct 4, 2022 One in six brand purchases are made when a display with that brand is present in the store and 56% of the customers remember seeing an in-store display. No wonder major brands worldwide work with inst... counter advertising Read more
Floor advertising vs counter advertising Sep 13, 2022 With 82% of purchasing decisions made while in a store, in store advertising is a very effective way of advertising. This way of advertising gives you heaps of possibilities to promote your brand. But... counter advertising floor advertising Read more
5 tips for in-store advertising Aug 4, 2022 The pandemic forced many consumers to try out digital shopping options. It made us get used to online shopping like grocery pickup and grocery delivery. Now that the pandemic is over many customers ca... in-store advertising Read more
Counter advertising: why should you do it - and how? Jul 5, 2022 No less than 82% of purchasing decisions are made while in a store. 62% made an impulse buy while shopping, and 16% of their unplanned purchases were driven by in-store promotions*. This makes you thi... counter advertisement Read more
Floor advertising: why should you do it - and how? Nov 9, 2020 Studies show that using floor advertising can lead to an increase of sales of 20 to 50%. Using floor advertising close to the advertised product stimulates impulse buying. It stands out without taking... floor advertising Read more
6 steps for intelligent in-store communication about COVID-19 Jun 16, 2020 Physical shopping has certainly suffered from the "stay home" message. And if you had to go out, you were welcomed by countless warning signs. Customers were seen as potential corona patients rather t... Read more
Floor advertising, history of the FloorWindo – part 3 Jan 15, 2019 At that time, 100 Infomats (now called the FloorWindo ) sounded like a staggering amount. Producing them had taken minutes a piece, and making sure that all of the units where top of the bill took eve... Delft POS floor advertisement history in-store marketing Read more
Floor advertising, history of the FloorWindo – part 2 Jan 15, 2019 For years that one idea had grown in the mind of former Dutch Industrial Design student Thijs Rietveld. That idea that had never really been picked up by the shoe sole company it was originally intend... Advertisement floor advertisement history in-store poster Read more
Floor advertising, history of the FloorWindo – part 1 Sep 20, 2013 Who had guessed that a visit to Delft’s railway station, through which those students passed each day on their way to the famous Delft University of Technology, would be what sparked the idea for the ... Advertisement Delft POS Student TU University of Technology advertising in supermarkets floor advertisement history marketing point of sale Read more
Welcome to our in-store marketing and POS blog Sep 14, 2013 Made you look! Welcome to our in-store marketing and point of sales blog Congratulations, you’ve found us! Right at this spot we will be sharing our thoughts on in-store marketing, point of sale chall... POS Windo Displays displays in-store marketing point of sale poster Read more