Article: How shoppers use their smartphones in stores
Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers.
So says Sandy Skrovan in this Retail (Deep) Dive article
And smartphone saturation has only increased since the article was published, and will continue to do so over the following years. It is estimated that in the US there will be 270 million smartphone users by 2022.
Stumbling across Retail Dive’s article only strengthens our believe that this is big opportunity for brands and store owners alike. CustomerConneX™ connects that offline and online world. All without the need for a specialized app.
See for yourself