Las Vegas, NV., March 2016. The Outstanding Merchandising Achievement (OMA) awards recognize the most innovative and effective in-store and point of purchase displays. Windo Displays was awarded POPAI’s Bronze OMA award for their “Cub Cadet Power Shop” display. From concept to delivery, Windo Displays produced a custom Cub Cadet display for their client MTD Products Inc. With innovative, vivid graphics and cost-effective platform ensures that the display targets the Cub Cadet consumer right at the point-of-purchase.
MTD Products, challenged Windo Displays to create a flexible and reusable in-store display to showcase Cub Cadet equipments throughout hundreds of retail stores in Europe dealer locations. The in-store displays was strategically important for MTD Products’ organic growth goals by putting efforts into a more consistent in-store branding. Windo Displays created a clean, streamlined display design that fits perfectly in increasing brand visibility, branded experience and also engages shoppers as they browse.
Windo Displays designed the “Cub Cadet Power Shop” using PromoDek®. PromoDek® is a modular flooring system that enables one to create endless design possibilities and to create an effective brand presentation on a raised floor setting. For MTD products, it was the perfect shop-in-shop display solution in terms of creating a space for a powerful brand experience in retail, with its easy ability to change branded graphics/ images in order to create a unique atmosphere for every seasonal in-store campaigns.
Arthur Diephuis, Managing Director of Windo Displays commented, “We knew we had the ultimate solution for MTD Products that was compact, flexible and easy to assemble and to maintain at a dealer level. Moreover, the visual impact of the displays has proven to be a great success for the Cub Cadet brand. It provides their dealers with a powerful branded space to present their product line to their customers.” He added, “We are grateful to be acknowledged by POPAI with the bronze OMA award and for the successful cooperation with MTD Products.”