Windo Bloghttps://www.windodisplays.com/blog/12022-12-06T13:39:21ZHow to make your shop ready for the holiday seasonhttps://www.windodisplays.com/blog/windo-blog-1/how-to-make-your-shop-ready-for-the-holiday-season-11Arthur DiephuisChristmas Carols, loads of food and presents. Yep, it’s almost that time of the year again. This year more customers plan to do at least some of their Christmas shopping in-store. In the US 63% plan t...2022-12-06T13:39:21Z5 examples of counter advertising at major brandshttps://www.windodisplays.com/blog/windo-blog-1/5-examples-of-counter-advertising-at-major-brands-10Arthur DiephuisOne in six brand purchases are made when a display with that brand is present in the store and 56% of the customers remember seeing an in-store display. No wonder major brands worldwide work with inst...2022-10-04T12:45:08ZFloor advertising vs counter advertisinghttps://www.windodisplays.com/blog/windo-blog-1/floor-advertising-vs-counter-advertising-9Arthur DiephuisWith 82% of purchasing decisions made while in a store, in store advertising is a very effective way of advertising. This way of advertising gives you heaps of possibilities to promote your brand. But...2022-09-13T17:50:32Z5 tips for in-store advertisinghttps://www.windodisplays.com/blog/windo-blog-1/5-tips-for-in-store-advertising-8Arthur DiephuisThe pandemic forced many consumers to try out digital shopping options. It made us get used to online shopping like grocery pickup and grocery delivery. Now that the pandemic is over many customers ca...2022-08-04T12:11:41ZCounter advertising: why should you do it - and how?https://www.windodisplays.com/blog/windo-blog-1/counter-advertising-why-should-you-do-it-and-how-7Arthur DiephuisNo less than 82% of purchasing decisions are made while in a store. 62% made an impulse buy while shopping, and 16% of their unplanned purchases were driven by in-store promotions*. This makes you thi...2022-07-05T09:12:20ZFloor advertising: why should you do it - and how?https://www.windodisplays.com/blog/windo-blog-1/floor-advertising-why-should-you-do-it-and-how-6Arthur DiephuisStudies show that using floor advertising can lead to an increase of sales of 20 to 50%. Using floor advertising close to the advertised product stimulates impulse buying. It stands out without taking...2020-11-09T21:13:16Z6 steps for intelligent in-store communication about COVID-19https://www.windodisplays.com/blog/windo-blog-1/6-steps-for-intelligent-in-store-communication-about-covid-19-5Joost Odoo GebruikerPhysical shopping has certainly suffered from the "stay home" message. And if you had to go out, you were welcomed by countless warning signs. Customers were seen as potential corona patients rather t...2020-06-16T08:48:21ZFloor advertising, history of the FloorWindo – part 3https://www.windodisplays.com/blog/windo-blog-1/floor-advertising-history-of-the-floorwindo-part-3-4Thorwald MeelisAt that time, 100 Infomats (now called the FloorWindo ) sounded like a staggering amount. Producing them had taken minutes a piece, and making sure that all of the units where top of the bill took eve...2019-01-15T15:49:36ZFloor advertising, history of the FloorWindo – part 2https://www.windodisplays.com/blog/windo-blog-1/floor-advertising-history-of-the-floorwindo-part-2-3Thorwald MeelisFor years that one idea had grown in the mind of former Dutch Industrial Design student Thijs Rietveld. That idea that had never really been picked up by the shoe sole company it was originally intend...2019-01-15T15:49:18ZFloor advertising, history of the FloorWindo – part 1https://www.windodisplays.com/blog/windo-blog-1/floor-advertising-history-of-the-floorwindo-part-1-2Thorwald MeelisWho had guessed that a visit to Delft’s railway station, through which those students passed each day on their way to the famous Delft University of Technology, would be what sparked the idea for the ...2013-09-20T12:54:32ZWelcome to our in-store marketing and POS bloghttps://www.windodisplays.com/blog/windo-blog-1/welcome-to-our-in-store-marketing-and-pos-blog-1Thorwald MeelisMade you look! Welcome to our in-store marketing and point of sales blog Congratulations, you’ve found us! Right at this spot we will be sharing our thoughts on in-store marketing, point of sale chall...2013-09-14T22:00:00Z