Windo Blog

Our thoughts on in-store marketing, point of sale challenges and the usage of different in-store marketing poster displays

Floor advertising: why should you do it - and how?

floor advertising - November, 2020 - By

Windo Displays, Arthur Diephuis

None [1] Studies show that using floor advertising can lead to an increase of sales of 20 to 50%. Using floor advertising close to the advertised...

Floor advertising, history of the FloorWindo – part 3

Delft floor advertisement history in-store marketing POS - January, 2019 - By

Windo Displays, Z Thorwald Meelis NIET MEER WERKZAAM

At that time, 100 Infomats (now called the FloorWindo [1] ) sounded like a staggering amount. Producing them had taken minutes a piece, and making ...

Floor advertising, history of the FloorWindo – part 2

Advertisement floor advertisement history in-store poster - January, 2019 - By

Windo Displays, Z Thorwald Meelis NIET MEER WERKZAAM

For years that one idea had grown in the mind of former Dutch Industrial Design student Thijs Rietveld. That idea that had never really been picked ...

Floor advertising, history of the FloorWindo – part 1

Advertisement advertising in supermarkets Delft floor advertisement history marketing point of sale POS Student TU University of Technology - September, 2013 - By

Windo Displays, Z Thorwald Meelis NIET MEER WERKZAAM

Who had guessed that a visit to Delft’s railway station, through which those students passed each day on their way to the famous Delft University of...

Welcome to our in-store marketing and POS blog

displays in-store marketing point of sale POS poster Windo Displays - September, 2013 - By

Windo Displays, Z Thorwald Meelis NIET MEER WERKZAAM

Made you look! Welcome to our in-store marketing and point of sales blog** Congratulations, you’ve found us!** Right at this spot we will be sharing...